ASPRS Adopts Tag Line: "ASPRS:  The Imaging and Geospatial Information Society"


The American Society for Photogrammetry and Remote Sensing (ASPRS) has officially incorporated the tag line “The Imaging and Geospatial Information Society,” as part of the ASPRS identity.  This tagline is representative of the Society’s “New Vision,” as it makes the changes necessary to better position its focus for the future.

In announcing this action, ASPRS president Tom Lillesand pointed out that “Our Board of Directors took unanimous action to adopt a tag line on March 31, 1998 at the Society’s annual meeting.  Subsequent to the annual meeting, the Board thoroughly considered alternatives and explored the legal implications of this action. The intent is to preserve the legal name of the Society while providing a better expression of who we are and what we do as an organization.”

“We are extremely proud of our historical roots in imaging science and technology in the form of photogrammetry and remote sensing, and we intend to maintain and build upon our emphasis in this area.  However, our membership is focused on imaging not only in the sense of primary data acquisition, but also with respect to the extraction of information from image data in a decision support context,” said Lillesand.  “We want to make clear that ASPRS represents a scientific and professional home for a broad array of individuals whose interests span the entire spectrum of geospatial information sciences, technologies, and applications.”

Lillesand stated that “The new tag line is an important expression of ASPRS’s vision for the future. We are attempting to move geospatial information science, technology, and application forward as a holistic enterprise — one that recognizes the interdependence among the academic, public, and private sectors in this whole arena. We want to simultaneously maximize the scientific, societal, and commercial benefits to be realized from geospatial information into the next century. We believe our new tag line helps express the breadth of this vision.”

Founded in 1934, ASPRS is an international professional organization of 7,000 geospatial information professionals. ASPRS members are involved in all aspects of Photogrammetry, Remote Sensing, GIS, and related technologies. For more information about ASPRS visit our web site at http://www.asprs.org/asprs or contact Robin Promoff, Marketing Specialist, ASPRS, at 301-493-0290 ext. 106; fax: 301-493-0208; or email robinp@asprs.org
 


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(19 January 1999)