PHOTOGRAMMETRIC ENGINEERING & REMOTE SENSING
July 2014
605
BILL EMISON
I N T E R V I E W
Bill Emison currently serves as a
Senior Account Manager for the
GeoSpatial Solutions division of
Merrick & Company, a professional
engineering services firm based in
Greenwood Village, Colorado (USA).
In this position, Bill is responsible for the sales
and marketing efforts to the oil and gas market,
including producers, owner/operators, engineering
firms and related commercial organizations.
Who is Euclideon?
Euclideon Pty Ltd (
/) is a for-
ward-thinking, advanced technology company based in
Brisbane, Australia, best known for its Unlimited Detail (UD)
3D data visualization technology. The revolutionary nature of
UD – that is, a complete rethinking of what was considered
possible – is a fundamental philosophy of the company.
What is Euclideons Unlimited detail technology?
Euclideon’s Unlimited Detail (UD) technology is able to
remove all limits surrounding the amount of 3D data that
you can visualize and navigate through. No longer are 3D
visualization and rendering technologies reliant on expen-
sive, fast hardware with large amounts of RAM.
At the heart of the technology is a 3D search algorithm
that can render unlimited quantities of point cloud data in
real-time. As this algorithm efficiently grabs only one point
for every screen pixel, it can display models of previously
unimaginable sizes at interactive frame-rates, without the
need for a powerful CPU or graphics card.
By removing the hardware bottleneck from the process of
3D visualization, Euclideon has simultaneously removed any
limitations on the amount of detail that a scene can contain.
Imagine a 3D landscape that is large enough to stretch off to the
horizon, yetwhere you canzoominon individual, uniquepieces of
gravel scatteredacross the ground–all within less thana second.
These unparalleled 3D visualization capabilities were previ-
ously thought impossible, but through questioning some fun-
damental principles, Euclideon has realized the unimagined.
How did a gaming company solve a data delivery problem
in the Geospatial industry?
Euclideon’s ability to efficiently and rapidly render
UNLIMITED volumes of 3D data has long been needed in the
geospatial industry. Euclideon’s Unlimited Detail data visual-
ization technology was initially developed for the video game
market, but their leader, Bruce Dell, immediately understood
that this technology could deliver amazing capabilities to the
software offerings within the geospatial market.
How has it improved point cloud data delivery?
Significantly! Rather than deliver multiple external hard
drives of data deliverables to our clients, we can now allow
them DIRECT and IMMEDIATE access to ALL of their geo-
spatial data assets. By serving up 3D point data efficiently,
users can access their entire data investment from across
their network or across the Internet.
How will this benefit the geospatial community?
IMMEDIATE and EFFICIENT 3D data access for the entire
enterprise – a major breakthrough in the geospatial market.
How has Merrick & Company integrated Euclideon’s new
technologies into their products and services?
Merrick currently offers Euclideon’s Geoverse software suite,
which includes the following software components:
• Geoverse Convert
– Translates point cloud data into
Euclideon’s ground-breaking Unlimited Detail format
- Supported 3D Data Formats: LAS, LAZ, E57, BIN, XYZ,
PTX, PTS, LLARGEBIN, FLS, FWS, PLY & OBJ.
• Geoverse Massive Data Manager (MDM)
– Thin-
client desktop application that can render & visualize
UNLIMITED amounts of point cloud data using ordinary
PC hardware.
• Geoverse Software Development Kit (SDK)
– Integrate
Euclideon’sUnlimitedDetail technology directly into your geo-
spatial application to enable direct and immediate data access!
The Geoverse software suite runs on ordinary PC (Windows)
hardware – no need for expensive hardware upgrades!
Is there anything I have not asked that you would like to add?
Yes – Euclideon is developing several new geospatial soft-
ware offerings that will extend their Unlimited Detail tech-
nology into more commercial / industrial applications.
about UD!...
