264
April 2015
PHOTOGRAMMETRIC ENGINEERING & REMOTE SENSING
PROFESSIONAL
INSIGHT
What is your background and how did MapJoy come
about?
A North Carolina native, I made my way to the University
of Colorado Boulder for undergraduate work in Geography
with an emphasis on Remote Sensing, Cartography, and
GIS. Upon graduation, I was hired by a fellow CU alumnus
as the second employee at a Photogrammetry startup
where I logged thousands of hours compiling data with
Zeiss P1, P3, and P33 Planicomp Analytical Stereo-plotters
and Bentley Microstation 3D CAD Design and Modeling
Software. The firm was recognized for its high quality
work and expanded its service offerings to include project
planning, ground control services, and aerial triangulation.
Prior to returning to graduate school at UNC’s Kenan-
Flagler Business School, I acquired Interferometric
Synthetic Aperture Radar (IFSAR) data on four continents
and sold turn-key Multi Telemetry Remote Sensing Ground
Stations for a Southern California firm. Most recently, I’ve
served as head of Finance for a North Carolina software
company. Through UNC, I met MapJoy’s Co-Founder,
Will Potts, whose background is in Computer Science and
Electrical Engineering. Our complementary backgrounds
and awareness of a credible market opportunity lead to
MapJoy.
Real Estate buyers/investors are currently more
technologically savvy, self-sufficient, and informed than
ever before. Everyday consumers are more open to using
3D technology. MapJoy was founded to help sellers better
market their Real Estate assets, reach a larger potential
buyer pool, and accelerate sales and leasing velocity.
The software and service helps buyers make quicker and
more informed purchasing decisions due to the increased
transparency of the space and high quality information.
Consumers want more than flat 2D photographs, lackluster
virtual tours, and sometimes confusing 2D floorplans. Users
love 3D environments as they get a better feel for the flow
and layout of a property, which mitigates disappointment
during the buy-sell process.
What is MapJoy?
MapJoy is a 3D mapping services firm focused on delivering
innovative marketing solutions in the Real Estate industry.
Today, MapJoy uses several COTS hardware devices for
data acquisition while developing proprietary software and
Bryan Conner is co-founder and CEO of MapJoy LLC.
BRYAN CONNER, MAPJOY
I N T E R V I E W
value added offerings customers demand. MapJoy captures
3D high resolution panoramic imagery and underlying
structural data to allow clients to navigate indoor
environments. At MapJoy, our focus is on quality and
excellent customer service. We are hiring and are always
looking for high quality partnerships so please reach out
to us!
What markets are best served with this technology?
Selected markets we are selling to are Vacation Rentals,
Commercial Office, Historic Preservation, Public Use,
Multifamily, Insurance, and Emergency Services. We have
found early success in industries where the 3D models
save significant time and expense from unneeded site
visits, or where the models can be repurposed for many
uses. In vacation rental our clients can showcase the same
model to many customers over a number of sales cycles. In
Multifamily we map unique floorplans for our clients and
they are able to use the 3Dmodels to represent similar rooms
throughout the property. As the technology becomes more
pervasive and data acquisition becomes commoditized, we
anticipate many physical assets will maintain 3D virtual
representations for property management and space
planning.
What other services is MapJoy planning to release in the
future?
MapJoy is focused on providing premium 3D models to our
customers and we pride ourselves on quality with regard
to lighting, staging, and post production. As a result, our
3D models contain minimal superfluous data and data
dropout. We plan to expand our service to include marketing
performance analytics. As a service provider, we are nimble
and will work to integrate with other COTS providers as
this technology becomes commoditized and increasingly
mobile.
